Dibbern Key #8 How to make the sale through your website
with or without e-commerce.
Some beginner sales people will tell a potential customer
all about a product or service, but never build up the nerve to ask for the
sale! Make your website ask for the sale!
Plan topic specific (products and/or services) web pages based on each of
your keyword selections (shown in other tips), coupled with how-to-buy information
even without full e-commerce capabilities.
Compare three distinctive systems for selling transactions on the web.
Product Specific pages:
Remember, in addition to general information, and actual buying information,
create a single page for each keyword you are expecting to be searched for.
(Each specific product or service
from tip #1)
Offer a clear way for someone to buy or begin to buy your product/service/place
shown on the web page even without e-commerce. You can sell successfully on
the Internet without on-line ordering or you can create your own style of
on-line ordering without an e-commerce system. Tell the viewer what to do--
call you, fax you, fill out a form, or whatever you are accepting. Show this
on every page on which you clearly offer a product or service for someone
to buy or clearly and simply provide a link or button for either: buy, buy
it now, order, reserve now, get it now, or how to buy. Ask for the sale.(Also
on every page with prices). We sometimes miss the obvious!
Limited time offers work on the web. Use specials, 2 fors, and bonus offers.
Web deals and promotions should be honest price reductions or offers.They
should expire on a given date. They should be evident from your home page.
Too many continuous special deals on the same thing or or special deals on
a lot of stuff may be not be perceived as true sales - unless you are a total
discount operation so use them prudently. Do an e-mail promotion to all the
people who have given you their opt-in
e-mail address. Woe to you who claims a special price when it isn't. You can
kiss any customer who realizes that good-bye.
Get it all together. There is information about getting more power from your
website in tip #6 and putting
your website into action in tip #10
along with figuring out how to sell your product to your market.
Couple this knowledge with our help on determining your keywords
and defining keywords.
E-commerce without an e-commerce system and optional systems for selling on
the web.
For getting the order from your website, if you do not have an e-commerce
system on your website, provide a page that is a printable order form that
can be mailed or faxed to you. There is more information about actually getting
the order in tip # 6.
In addition to telling your web visitor how to buy from you, you can offer
a way to actually get the money from your website aside from asking for a
check.
3 options for small businesses to sell on the web
1. Look into Pay-Pal and similar on-line payment systems that you just add
to your website for a small transaction charge . There is usually no special
banking setup required as with full e-commerce systems. Usually there is no
charge for this kind of on-line payment system itself unlike complete e-commerce
software systems. This kind of system allows your web visitor to pay you or
make a partial payment to you in general - a deposit. Simple on-line payment
systems work for service businesses and resorts as well as for selling products.
2. Full e-commerce systems work for all businesses, but usually have banking
fees and necessary banking arrangements plus software systems costs associated
with them in addition to credit card fees.
3. There are non-payment type e-commerce systems! (Well some of them do call
themselves that!) They allow the customer to order specific products on-line
immediately, but they do not take the payment at all. You get the order by
e-mail, you hold the order and either call the customer for credit card information
or await a check or similar type of payment. Some of these "e-commerce"
systems are entirely free, some have a tiny fee for their coding system. The
on-line customer feels they have bought the product from you! It works with
multiple products, single products, and services!
